Disclosure: This site may contain affiliate links. Your clicks or use come to no extra expense for you. Though, I may receive a commission if you purchase from them.

6 social media marketing strategies to watch in 2022, some you may know and others might surprise you. Let’s dive right in!

1) Video - You’ve heard me preach about this time and time again, but video is huge and will just continue to just grow. Instagram is still pushing reels like crazy! Though, maybe you noticed Instagram got rid of the “IGTV” and the spot it was in your profile/wall. Well, now that spot is just simply video. Take a look, you maybe notice all your old videos and boomerangs from your feed now lumped together there, (it’s next to your reels section before tagged posts). But, really! Video, Video, Video! 90% reels in my feed, it’s almost weird to see still image in the feed these days.

2) DMs - Create connections in those DMs, get to know your followers. Show up, so they know you’re a real person, not another spambot just trying to get their money.

3) Perfectionism is Out! Be authentic!!! No perfect feed! No perfect makeup and hair! Days of color-coded aesthetics are out. IG wants people to show up and be real. *Photographers, still stay true to your eye and aesthetics, clearly you are not the same, but still show up in video as the real you. Show that behind the scenes.

4) AR/VR - So IG/FB aka “Meta” owns Oculus (VR Headset) this is a shift to tie that in. I’m also not an expert in this space yet, but Ive heard they are hoping to be a space for virtual meetings, like one step closer to in-person than zoom chats could be. This maybe is your chance to launch an app? Or maybe like the artists selling those skins? Or NFTs? Bitcoin? Like I said, not my specialty, but it’s coming. In fact, when I recently purchased my new glasses through Zenni Optical, they have a feature that uploading a selfie along with some measurements gives you a pretty clear idea of what your glasses purchases will look like before they arrive.

5) User-Generated Content (UGC) - Get your users and followers to generate content for you. As a business using client/influencer/user-based content is the way of reaching your sales audience in another authentic way, sharing other people’s voices and opinions, examples of your products out in the world. Just a great way to meet new target audiences as well.

6) Memes/Gifs - Yes, I just said “memes,” lol, but video or static, these are the way! They have been the way for a long time and that won’t be going away anytime soon. Memes and gifs are great conversation starters, great for creating feedback, interaction, and shares. So how can you meme? (Don’t worry I plan to bring in a specialist in this area for a talk soon.)

In short, at this point, it’s highly unlikely it’s just you in your line of business, even if you are in a niche market, so you gotta step up and lean into what your superpower is in 2022. Are you wondering what your “superpower” is? Easy, it’s being you! No one else like you and you want to create that connection that begs for sales. Show up, show your face, be in those videos/reels/stories! And, make sure to keep an eye out in the EFF Facebook group for more live trainings for all 6 of these growing media options.

Disclosure: This site may contain affiliate links. Your clicks or use come to no extra expense for you. Though, I may receive a commission if you purchase from them.

Ok, maybe I'm being a bit dramatic (and morbid - poor Twitter bird) but I'm here to make a point. Facebook and Instagram went down recently again! This time for hours, making April’s over 20 minutes scare look like nothing, and it even took WhatsApp with them.

Let’s face it! Instagram glitches constantly (due to them updating - like all the time)

It's SOOO annoying.

But what if social media wasn't there tomorrow?

What if someone hacked your account and you lost everything you've done on Facebook?

All those dms on IG? Can't access them.

It's an actual legit thing that can and has happened. Here are a few tips on how to not make this your living nightmare!

First of all - 2 Factor Authentication is a must. You can turn this on for most sites that need logins and even though that extra step can be annoying - it could save your sanity in the future. Essentially, you get a text with a code any time someone (even you) tries to log in to your account. Put in the code and be on your merry way.

Need more help with this - I have a training in my FB group about this!

My 2nd tip?

Get yourself an email list. Stat.

Did you know that email lists convert to sales 73% more often than on social media?

Yep, I said it. The IG coach is telling you to not sell on IG. If you don't use an email list for your business - you are freaking missing out on money.

I personally use and love Flodesk.

It's so easy and dare I say…fun to use!

They are $19 a month with my referral code (click the button below) and you can try it free for 14 days. You won't be disappointed.

Got questions? Comment and I'll be happy to chat with you!

Disclosure: This site may contain affiliate links. Your clicks or use come to no extra expense for you. Though, I may receive a commission if you purchase from them.

Video is so necessary for social media these days! Let me help you with a few dos and don’ts to get you in front of the camera and sharing in no time!

• Do make eye contact. Look into the camera, not at yourself.

• Don’t speak to everyone in your recorded videos. You want to speak directly to your ICA.

• Do DANCE it OUT! This will help you loosen up and get your energy up!

• Don’t forget about lighting! Face a window, get some natural light, and get a ring light.

• Do get straight to the point. Live it’s ok to wait for people to pop on, but when it comes to stories and recorded videos grab their attention immediately, especially with reels.

• Do keep your camera stabilized, seems like a no-brainer, but this helps you also come across as more professional.

• Don’t talk about your appearance! Really don’t bring negative attention to yourself. Don’t fidget with your hair. Be Confident!…even if you aren’t, just remember, practice makes perfect.

• Do watch for clutter in the background. You don’t want it so plain and boring, but clutter is just distracting and it’s easy to avoid.

• Don’t forget about Closed Captioning! *Especially in IG Stories. I believe TikTok is also releasing a captioning feature too. Though there doesn’t appear to be a way in lives yet on FB, IG, or TT.

• Do create an outline beforehand. Not a script that you have to follow, but a points outline that is easy to shim if you get stuck or nerves hit. Doing this will help with some of the pre-video anxiety.

• Do NOT make it all about YOU! Focus on your ICA. You want them to relate and feel like you get them.

• Do fill the frame. Get yourself nice and close to the camera, it reads as “more confident.”

• Don’t let the fear fuel you. As I said before the more you do it the easier it gets, so get past caring about what people think, jump in and do it!

• Don’t date yourself. AKA no “Happy Monday” kind of statements, you want your post to be evergreen and relatable no matter what day the viewer comes across it.

• Do pay attention to your sound. Use your outside voice. Use those mic earbuds or just upgrade your mic. Eliminate distracting noises, even if that means being in a closet or with something to absorb the echoes.

Do you have any tips I missed? Drop them in the comments below. I hope this helped you and I can’t wait to see you show up in video soon!