Instagram Subscriptions???
Instagram recently announced “Instagram Subscriptions,” it’ll be another way for creators to monetize on IG. In idea, it will work very similar to Patreon and Only Fans formats. Rates will be anywhere between 99 cents and $99.99 per month. It gives people/followers/”subscribers” access to separate story posts or lives.
A few little fun aesthetic changes will be coming with it. IG will be making the stories ring for these to purple, instead of the close friends green or the standard orange/reddish ring. Subscribers will also get a purple badge on their profile, though I haven’t seen what that will look like or how that works yet.
But, basically, this new feature is for creators that want to make special content for their followers. So great idea, but not sure how this will convert on IG’s platform. Will it mean creators will start holding back their current free content or what? So far they have only released it to 10 creators, all US based, and most rates are about 2.99-4.99/month. I haven’t seen any $99.99, yet.
But, let’s discuss some of the pros vs cons…
Pros-
This year Instagram isn’t charging, to get people signing up they are waving the fees.
Export followers’ information to be able to move to another platform. So far they are the only one offering that.
Possibility of getting closer to some of your favorite creators?
Cons-
Stuck on Instagram - Limited in what you can offer because it has to stay on the app.
Limited to lives & stories (I can already create a list on my own with close friends option)
Instagram controls the money (Fees in 2023)- credit card fees, IG’s cut…so you end up with what, only 60%? You can do this elsewhere for free.
I want to be clear, this doesn’t mean you will be paying to use Instagram App, just paying to get extra from some of your favorite content creators.
So, as you guessed, I don’t see myself being able to use this feature. I won’t be changing the free knowledge I’m sharing there, here, or in my EFF group on Facebook, but maybe it’s a fit for you? Maybe, just while they aren’t charging during 2022? Just for that export follower feature so you could possibly move those followers to the current platform you are already using? Maybe???
Honestly, I don’t see this as something helpful or that I, myself could use. But, what do you think?