Instagram Reels versus Tik Tok
The Pros and the Cons of Instagram’s New Feature
Last Week, Instagram started rolling out a new Reels feature. As an alternative to Tik Tok, it features 15 second clips to which you can add effects, music, and text. You’re able to use new or old content, or even repurposed Tik Tok content. Video is KING right now (sorry T.I.) so the more little nuggets you can put out there, the better! IG Reels can be posted to your story, your feed, or in the explore section, so cross-posting is simple.
Sounds almost too good to be true, so let’s break it down. Here are some pros and cons of choosing Instagram Reels over Tik Tok
PRO: The longevity of Reels is much longer. While stories and live videos will disappear after 24 hours, Reels can live on infinitely within your feed, your Reels section, and can always be regenerated on the Explore page
PRO: You already have Instagram! Or at least, I’ll assume you do if you’ve been following along with me for awhile! That means you don’t have to download anything new and you won’t have to dive into the abyss of Tik Tok. Slimming down media account makes management of them so much easier. This is one new account you won’t even need!
CON: The creative options are much more limited on Reels than Tik Tok. But, since this is a brand new feature, we can pretty much assume it’ll become more robust as the bugs get worked out. There’s also a work-around of creating on Tik Tok but re-posting on Reels, as long as you’ve worked within the 15 second allotment.
PRO: Less saturation means you’re more likely to be seen! There are so many benefits of becoming an early adopter - and here’s your chance. The less users there are means your Reel is more apt to be pushed to the top. Jump on board fast and see your engagements grow as all eyes are on you! The early adopter phase doesn’t ever last too long, so start exploring Reels now before everyone’s doing it.
CON: As of post time, there is no feature to use photos in Reels, only video. This could be one of the features that gets added on as the platform grows, though, so it’s certainly not a deal-breaker.
CON: The feature is too new to have cracked the code of its algorithm. So, stick with the norm - descriptive text, hashtags, and a call to action. It’ll also be helpful to cross-post everywhere (feed, stories, explore) until we know just have to best leverage Reels.
Remember that each section of your Instagram can (and should) be utilized for a specific and unique purpose. Your feed shows the carefully curated photos of yourself and your business. Stories should be a behind the scenes peek at your life, all those perfect imperfections and silly moments. Reels can be utilized as your self-promotional feed, showcasing your product and brand.
Reels will not differ much from your Feed-focused posts. Both your Feed and your Reels should always do three things - educate, inspire, and entertain. Your Reels should add in a fourth - Showcase. Video is the easiest and best way to showcase your biz with a quick nugget of info.
Need a few content ideas? I got you.
Tutorials or demos of your product
Business tip or tricks
Testimonials - ask your clients to record a quick testimonial, or read it yourself! You could also use text with a song over it.
It’s time to jump in and show your face! Video help people connect and identify with you. Stay on brand, focus on your offerings, and HAVE FUN!
What will your first Reel be about?
